Top 5 Social Networking Apps in South Africa Q3 2023

In the third quarter of 2023, the top 5 social networking applications in South Africa showed varying trends in weekly downloads, revenue, and active users. Here is a detailed look at the performance of each app based on data from Sensor Tower.

WhatsApp Messenger maintained its dominance with a strong user base. Weekly downloads peaked at around 259K in mid-July, followed by a dip and then a rise to approximately 256K by the end of September. Active users remained consistently high, fluctuating slightly but ending the quarter at about 19.5M. Revenue, however, saw a decline from $59 at the start of July to negligible amounts by mid-August.

Threads saw an initial surge in popularity with 610K downloads in early July, which then tapered off to around 19K by the end of September. Active users followed a similar trend, starting at 569K and ending the quarter at approximately 296K. Revenue data for Threads was not significant during this period.

Facebook exhibited steady growth in weekly downloads, reaching a peak of 236K by the end of September. The number of active users remained robust, fluctuating around 21M and ending the quarter at about 21.7M. Weekly revenue showed a slight increase, peaking at $6.3K in early August and staying above $5K towards the end of the quarter.

Messenger experienced a steady increase in downloads, peaking at approximately 46K in the final week of September. Active users remained relatively stable, around the 10M mark throughout the quarter. Revenue showed some fluctuations, peaking at $155 in early August before dropping to negligible amounts by mid-September.

Telegram Messenger showed consistent performance with downloads peaking at around 45K in mid-July and maintaining similar levels throughout the quarter. Active users increased from 1.3M to approximately 1.4M by the end of September. Revenue saw a gradual increase, peaking at $2.3K in early September.

These insights are derived from Sensor Tower data. For more detailed analytics and trends, visit Sensor Tower.